About Sasqwatch Watch


Sasquatch is the Native American term for a legend – the Yeti of China and Nepal, the Bigfoot of modern America – that has existed for centuries.

Although this creature and its giant footprints have been spotted around the country and around the globe, its lifestyle and sheer existence remain an elusive mystery to this day.

Though a “monster” of frightening campfire stories and an archetypal symbol of the forever unknown, Sasquatch has nonetheless become an endearing and lovable part of American heritage and folklore.

Now you can keep the legend alive with your very own Sasqwatch Watch. Owning this unique watch, you will always be in style as long as the legend of Sasquatch lives on as an integral part of Americana.

Yolie Moreno, creator of Sasqwatch WatchMy name is Yolie Moreno, and I am the creator and owner of Sasqwatch Watch Company Inc., 22 years in the making!

I came up with the idea for this watch based on a simple play on the word Sasquatch. I thought: “Hmm Sasqwatch” — a watch that looks like a Bigfoot foot. That was back when I was 18 years old. Before computers, before the internet, before cell phones became our preferred way of telling time.

Sasqwatch prototypeI busily went about making my first “prototype” out of hot glue and mangled stuffed animal fur. As you can see it was pretty rough.

The second “incarnation” came when I lost the idea of making it furry. It became obvious that a watch that had fur wouldn’t really work :)

Sasqwatch prototypeMy second prototype wasn’t much better, but the “idea” was still working it’s way around my brain. I just couldn’t create what was actually in my head.

That’s when I began to research just how you actually get something MADE. Even back in the early 1990’s it was clear that I was going to have to get it made in Hong Kong, Taiwan or China. I searched the New York Public Library in NYC and discovered the Trade Commissions in these countries.

I corresponded with a few manufacturers that enlightened me to the 10,000 piece minimum order. This is where most of my momentum stopped dead in it’s tracks. Even at the cheapest possible cost, we were talking about at least $30,000.00. Well, that I couldn’t even conceive of.

So I thought, I’ll get a patent, make my protoypes, “package” the concept and try to sell the idea.

Years passed. I graduated college, traveled the world, moved to California. One of my first jobs was working in a model shop that created visual effects for big movies. Model makers. Well here were people that knew how to make things. I showed them my idea and one of them — Ian Hunter — still a renowned model maker, carved me something out of Sculpy which became the actual design of the watch today. They taught me how to build molds, mix chemicals and make all my own real prototypes.

Early packagingI built my own boxes, displays and pamphlets. I got a design patent and trademark. But actually getting this made was still a complete mystery. Oh and I wasn’t any closer to coming up with tens of thousands of dollars should I ever solve the mystery. So, selling the idea took a back seat.

More years passed. Work, life, love, marriage, kid. A 12 year sabbatical from my beloved project. But never out of mind. The internet paved the way. No longer did I need a buyer, or a store. Everything about research and correspondence became easy and POSSIBLE. And then the money became available.

So, three years ago (2007) I picked up where I left off. I discovered that (thanks to the internet) Bigfoot’s popularity had grown exponentially!

I chanced upon a person that owns a toy company who graciously answered all my questions about the manufacture process and actually introduced me to a company in Hong Kong. And I took it from there.

Artwork developmentI was referred to an art design firm who took my concept and transformed it from a campy, woodsy forest to the packaging you see today. Every step of the way I’ve had people who were willing to help me when I asked. Last year I went to Hong Kong twice to meet with my manufacturer and visit the factories.

The entire process has been amazing!

In ChinaIt took longer than I thought because of all the “lost in translation” episodes I encountered. The design and execution of the actual watchface artwork proved extremely complicated. But these “glitches” allowed me to refine the idea for the watchband. The original band was terrible and then I discovered the nylon one we use now. It actually pulled the overall design together. We think it looks great. And there’s nothing like it.

This journey has taken me 22 years and the concept is still viable. It’s a product that’s fun and clever. I’ve had a blast and learned more than I ever imagined. 2 years ago I knew absolutely nothing about actually getting something manufactured. Now my quirky idea is a reality and I love it. I’m having a lot of fun with it, and keeping both the Bigfoot legend and the great American entrepreneurial spirit alive!

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